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Green Fires
trademarks include clear, effective strategies -- the critical foundation
for successful video outreach. We will help you develop the best possible
message and means for reaching the people you want to inform, influence
and motivate. Together we will:
- Establish your goals
- Identify your audience
- Decide what action you want viewers to take as a result of your program
- Develop the message that resonates, advances your issue to the next
level
- Determine the most effective messenger
- Craft an outreach and video program distribution plan
With these
elements are in place, story development begins. This includes:
- Program
research
- Preliminary
interviews
- Compiling
the most compelling facts and stories
- Developing
and writing the script
- Crafting
the story board and visual treatment
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