Borders: Wildlands of the Northern Rockies
Despite a host of national parks and wilderness areas in the
Northern Rockies, top predators like the grizzly bear and bull trout
are nearing extinction. The Alliance for the Wild Rockies, an environmental
group, proposed a groundbreaking way to protect these species. Using
the principles of the relatively new science of conservation biology,
it launched the Northern Rockies Ecosystem Protection Act. The Alliance
needed a way to educate audiences on the problem at hand and help
audiences understand the innovative solutions presented by conservation
biology and the Act, but the news media was interested only in stories
that put the Alliances work in a bad light. So the Alliance
looked for new ways to get its message out.
Green Fire developed a video program designed to give viewers
a thorough and engaging introduction to conservation biology, and
the unique opportunity it presents for protecting our environment
in particular the ecosystems of the Northern Rockies. The
program is part of a long-term educational tool to engage a general
and diverse audience including the conservation-minded, "fence-sitters,"
the news media, and Congressional staff members.
Eight years since Beyond Borders was produced, NREPA
has become the first in a long list of public wildlands and wildlife
protection efforts based in conservation biology. The Act has 120
congressional co-sponsors, and support continues to build. With
the help of Beyond Borders, NREPA has become widely considered
the most viable way to protect biodiversity in the Northern Rockies.
More than 4,000 tapes have been distributed.
Borders has built credibility for the Alliance for the Wild
Rockies and made people fall in love with our region. The video
breaks through the barrier and touches people on an emotional level.
I don't care how good of a public speaker you are, Beyond Borders
is so much more effective reaching an audience and motivating them
to care and get involved."
-- Dan Funsch, former outreach coordinator for the Alliance for
the Wild Rockies